What is a STARS Lead?

• 3 rooms or more, for 7+ room nights or more (21 total room nights or more)

• A new company, project, or group inquiring (in person or via phone) or staying in-house for multiple stays.

• A new company on third party authorization form with future potential for more stays

• Requests for group blocks for a project, company or SMERF. (Social, military, educational, religious, fraternal)​

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• A Qualified Lead must provide the following:

  • contact person name

  • phone number and/or valid email

  • what brings them to the area

  • potential # of room nights

  • any additional information

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What is NOT a STARS Lead?

• Extensions- guests who repeatedly extend or renew with no future potential for more rooms

• CLC, CLS, Expedia, Priceline - Company name must be the actual company

• A onetime group who has already booked in the hotel via the National Brand, Central Reservations or Group Sales

• A contact person name with no number of room night potential

• A company spotted in the area, with no further info

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When does a STARS Lead get entered?

•  When the number of room nights for the business lead has been identified, we have a point of contact, and we know we have an opportunity to book or have booked the room nights.

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What is an Actualized Lead?

• An actualized lead is a piece of business that physically checked into your hotel and is paying or has paid for their stay. 

  • Actualized lead revenue is tracked by the Company Name listed on the reservation.

  • If an associate is fraudulently adding company names to reservations, it will result in the hotel being expelled from STARS participation and potential further discipline.